As 2025 comes to a close, some reflect on what has happened this year, but here at Media Services Unlimited, we choose to concentrate on the new adventures that awaits us in 2026!

It should be no surprise that AI is still a big topic in the marketing field; although the tide is changing! Instead of viewing AI as a replacement of the human. many marketers are choosing to consider AI as just another tool in the marketer’s toolbox. Using ChatGPT is a great example of this in action. Rather than having ChatGPT write emails, blog posts, or social media content, marketers are using it as a virtual sounding board. For instance, AI can be a great assistant by providing ideas for campaigns or articles while marketers still maintain control over how messages are being delivered to customers/clients.

Another adventure that many businesses can and should explore next year is where to sell their products/services. The first thought may be that of a brick and mortar location, or their website. While those may have been popular in the past, social media is fast becoming the new marketplace, and with good reason! After all, since most people use social media on a daily basis, why not take your message to where the people are?

As marketers make e-commerce considerations, they should also think about the frequency in which their content appears on social media. The ideology used to be companies should have content posted a few times a day. Now the mindset is to post a few times a week. Every post should be meaningful both to the business and to the target audience!

The last, and quite possibly the most important trend to consider is that long-form video marketing is making a comeback! Instead of merely wanting to see a short clip, people are more driven to learn about the product or service and how it could truly impact their life, or the world. A good way of putting this into practice is to develop mini episodes detailing a customer’s journey with a brand. For instance, a video series could be developed showing a consumer going through the buying process and ultimately using the product. By experiencing the situation second-hand, consumers can see it in action and in turn have an emotional attachment to the product or brand.

So, whether you are a seasoned marketer or a newbie in this exciting field, the word for 2026 may be “experiment”. Explore how AI can help (not replace) your job. Let it assist in coming up with ideas then you can take over and do the real work! Also, experiment with where specifically purchases take place. Do they happen at your physical location, on your website, or on social media? Finally, experiment with video marketing. Put together a few mini episodes and track the viewers’ engagement and connect with them on their level. After all, growth doesn’t come from standing still—so let 2026 be the year you test, learn, and discover how you can truly connect with your audience!