Isn’t it fascinating how words change over time? For instance, take the word “text”. Fifteen years ago, it merely meant words in a sentence or paragraph. Now, that word is a noun and a verb that is used constantly in everyday settings! The same change is occurring in the world of technology! Two decades ago the mention of AI (Artificial Intelligence) was associated with Sci-fi movies. Now, hearing the term AI, people automatically connect it with vast technology improvements that seem to occur rapidly. It shouldn’t be surprising that AI can be seen in every professional field including marketing.

So, what exactly is AI in marketing? We are so glad you asked that question! In essence, AI is technology that enables computers to mimic the thought processes and actions of humans. This kind of technology is readily used in factory settings where repetitive tasks are done.
Since AI is dependent on humans’ intellectual and emotional triggers, some may wonder how can it be used in marketing? It’s simple, really. Do you know how you open up Spotify or turn Netflix on and magically your favorite movies or music is on the first screen? That’s AI in its finest hour (in some opinions)! The technology “watches“ the user and learns which songs/shows that interest them. then it places those at the top of their account. in addition to remembering the individual’s preferences, AI can be used in the checkout process to show related products that may be tempted to add to your cart at the very last minute.

Chatboxes are another AI tool that is available in a marketer’s toolbox! For instance, when visiting a website, a chatbox can be utilized to answer commonly asked questions. While this can be good both for business and consumer, it is strongly recommended that even within the chatbox, there still should be a way to talk to a live human being no matter what the business is.

Last but definitely not least, AI has the ability to write entire projects including blog articles (NO, this blog post was NOT generated using AI!). While initially some may think that this is the answer to their prayers, it is strongly recommended by most professionals (including the staff at Media Services Unlimited) that all writing assignments be completed by humans! Now, AI can be used in preparing content for the project. This can be done by asking ChatGPT for ideas from different personalities and gathering information. However, when the project needs to be written, that task should be handled by the professionals. . . AKA humans!

Overall, most marketing professionals agree that AI can be a very useful tool. It can assist customers with finding their desired products quicker. This tool also has the ability to assist both the customer and brand by having answers to frequently asked questions within a few taps on the screen. Finally, AI can be a virtual sounding board for marketers as they develop projects, offering data, ideas, and insights along the way. However, the most important thing to remember when using AI is not – nor should it ever replace the human brain! After all, who understands a human better—AI that functions on zeros and ones, or another person who can relate on an intellectual or emotional level?